The Aluna Foundry
A transformation ecosystem built for rhythm, integrity, and IP-first innovation.
Founded by a strategist who builds in public, tests before scaling, and believes real systems must hold - not just sell.
We're starting with the root that made this ecosystem possible:
The Aluna Intensive.
the unseen layer beneath action. The place where intention becomes form. For us, it represents conscious creation, clarity, and the intelligence behind how things are built.
where raw material becomes something strong, refined, and shaped with purpose.
Together:
The Aluna Foundry is where ideas meet structure. Where vision becomes form. Where truth becomes strategy.
You've been told to hustle harder, scale faster, and badge burnout as success.
We don't build like that.
Where others chase performance, we pursue clarity.
Where they demand more, we ask why.
Where systems are rushed, we build what holds.
We don't do transformation that collapses on contact.
We build in rhythm, so it lasts.
Our proprietary rhythm for building what matters - with clarity, integrity, and impact.
The Aluna Cycle™ is our eight-phase methodology designed to move leaders and projects through transformation that holds - without burnout, chaos, or collapse.
Strategic clarity & current state assessment
Strategic direction & values anchoring
Systems design & structural foundation
Execution & momentum building
Feedback integration & iteration
Insight extraction & integration
Rhythm design & maintenance systems
Legacy, storytelling & impact embodiment
You've built something - but it's not sustainable.
You know systems are broken, but you don't know what to rebuild first.
The strategy exists in your head. It's not documented, delegated, or scalable.
A 3-week strategic diagnostic for founders, executives, and operators who are ready to face the truth about where they actually are - and build from there.
Deliverable: Strategic Reality Report
Deliverable: Strategic Alignment Charter
Deliverable: Custom Aluna Cycle™ Transformation Roadmap
Do their own work (we facilitate, you execute)
Want truth over validation
Can handle being held accountable to their own standards
We don't soften the findings.
We don't let you intellectualise your way out of discomfort.
If you're ready to face what's real and build from there - let's talk.
We're building this one layer at a time - intentionally.
Where The Aluna Intensive lives. Strategic clarity + transformation systems for leaders.
IP-first digital product creation. Currently building with one partner.
Public applications open Q1 2026.
A physical sanctuary to house the ecosystem and safe space for what's next.
Coming when the foundation is solid.
This isn't a brand. It's a boundary.
A living ecosystem built to protect vision, honour rhythm, and forge transformation that holds.
Transformation doesn't require burnout. We build systems that sustain, not exhaust.
Your ideas stay yours. Your equity stays protected. We co-create - never extract.
We ask the questions nobody else will. We hold you accountable to your own clarity.
We don't hide the process. We don't wait for perfect. We build, document, share, refine - in real time.
Strategist. Systems architect. Founder.
I build clarity out of complexity.
I've digitised results systems for the world's largest humanitarian sport event. Led product development for multimillion-dollar platforms. Turned complex operations into scalable products for international events. Guided sports federations and global clients through transformation as GM of a human design consultancy.
The Aluna Foundry is what I built from that experience - a methodology for leaders operating in high-complexity environments who need structure that actually holds.
I test before I scale. I don't do hype. And I'm building in public, one phase at a time.